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Author: Benson

Thoughts on building a brand

I’ve been receiving quite a bit of emails regarding the ways or tips to establish a successful brand.I’m flattered, but as much as I’d like to help out and hand you guys an equation of a successful clothing brand (if there is one,) I afraid

Instagram – 10/23 to 11/13

Snippets of my day to day adventures. Lots of them happened in my pad. ↑Sometimes I procrastinate on waking up.  Man cave. ↑ Pretty cool place I visited a few weeks back. ↑Always. Someone that’s more into the camera than the main folks in the

Aloha Pure Water + Shaved Ice Design Process

A collaboration tee for an upcoming water + shaved ice company in the bay area! Before I even get into the design process, just like to say that I’m glad there’s this place in San Pablo now to cool off the summer heat. (Although, there’s

Airbnb + Dropbox Studio Tour

Cody attended the Startup School this past weekend at Stanford. Startup School’s pretty picky about its attendees. I don’t blame them – We’re talking about an event that invites some of the biggest players in the silicon valley (Founder of Netscape, Zynga, angel investors, and

If you’d like to be the zeeb(s) of the day. Send us photos of you rockin’ em Zeebs! or via Facebook, Twitter, or just tumblr label #tiz or #theimaginaryzebra..etc! ↑ -Benson|| Twitter || Facebook || 365. || Shop of Imagination ||

Glimpses into my notebooks

I’ve been posting snap shots of the new notebook via instagram, now it’s time for a review.  Or rather, a look back at the notebooks of the past. ↑ Really learned to optimize the space of each page second time around. It was not a sign of

Red Balloon x TIZ is back!

Red Balloon is a benefit concert sponsoring local non-profits organization and global efforts to secure opportunities for children in third world countries and here in our own backyard. They have events in Davis and San Jose to connect the community through music. We’re proud to

Campus Rotaract Club of Davis – Design Process

Cheryl from Campus Rotaract Club (CRC) of Davis contacted me awhile back to collaborate on their latest club tees – a shirt design that represents the club’s aim for the given year. (This item’s available exclusively via CRC at UC Davis.) Here are a couple

The Beginning

A friend of mine ask me “I’m curious what got you into design and where did you start from when you knew that’s what you wanted? What did you start learning/improving first?” I don’t normally write things like this. So, please take it easy on

A Look @ Intel Inside

I’m fascinated by the workspace of companies. Image the hours it took and the amount of money spent to design a life long work environment for thousands, if not hundreds, of employees. Thanks to Cody, who’s now a full time employee at Intel, I got a chance to take a

The Imaginary Zebra on Instragram

I’m onto it now. and I like it.A picture is worth a thousand words; twitter only gives you 140 characters (On average 30 words?) It’s clear which one’s got the leverage. Here are a few photos I took recently. I like the square format.Now I

Vans OTW – Woessner – Review

Maybe it’s about time for some new shoes.I’ve once gone through a phase of customizing my kicks for that “breakneck” factor. Today, I see shoes as a subtle addition to the outfit – a piece that’s plain and simple. Guess I’m still a t-shirt-focus kinda